Introduction
Social media has become an important channel for communication, customer engagement, and brand visibility. Businesses of all sizes use social platforms to build relationships, share content, and support marketing goals. Social Media Marketing Basics is designed to give participants a practical understanding of how social media works in a business context. The course focuses on platform use, content planning, audience engagement, and basic performance measurement to help professionals contribute effectively to social media activities.
Course Objectives
- Understand the role of social media in business marketing
- Build awareness of major social media platforms and their uses
- Learn the basics of content creation and audience engagement
- Strengthen understanding of social media planning and consistency
- Improve ability to monitor simple performance results
- Apply social media marketing concepts in practical business situations
Target Audience
- Beginners in social media and marketing roles
- Business professionals supporting online communication
- Customer service and communications staff
- Supervisors involved in brand engagement activities
- Entrepreneurs and small business owners managing social presence
- Non-specialists wanting practical social media knowledge
Course Outline
- 5 Sections
- 0 Lessons
- 5 Days
Expand all sectionsCollapse all sections
- Day 1: Introduction to Social Media Marketing• Why social media matters in modern business
• Overview of key platforms and business use cases
• Difference between personal and business social media use
• Basic social media terms and concepts
• Practical session: Reviewing business examples on social platforms0 - Day 2: Understanding Audiences and Content• Identifying social media audiences and expectations
• Types of content used in social media marketing
• Creating useful, relevant, and consistent messages
• Tone, timing, and platform suitability
• Workshop: Drafting content ideas for a business page0 - Day 3: Engagement and Community Interaction• What engagement means and why it matters
• Responding to comments, messages, and feedback
• Building trust and consistency through interaction
• Managing simple customer communication online
• Practical activity: Planning an audience engagement approach0 - Day 4: Planning, Scheduling, and Performance Basics• Introduction to content calendars and posting schedules
• Balancing promotional and value-driven content
• Basic social media metrics and what they mean
• Learning from simple performance results
• Case study: Reviewing a social media page for improvements0 - Day 5: Applying Social Media Marketing in Practice• Supporting business goals through social media activity
• Avoiding common mistakes on social platforms
• Understanding professionalism and brand consistency online
• Managing basic risks and reputation concerns
• Final exercise: Creating a simple social media content plan0
Instructor
Lessons:
