Introduction
Persuasion and influence are essential competencies for leaders, managers, sales professionals, and anyone aiming to inspire action or change. This course teaches the psychology behind influence and equips participants with ethical persuasion strategies that resonate with audiences. Through proven frameworks, communication techniques, and practical exercises, participants learn how to increase credibility, build trust, and influence decisions effectively—all while maintaining integrity and professionalism.
Course Objectives
- Understand the principles and psychology of persuasion.
- Apply ethical influence strategies in communication.
- Strengthen credibility, rapport, and authority.
- Use storytelling and data to persuade effectively.
- Influence decisions in meetings, conversations, and presentations.
Target Audience
- Leaders and managers meeting stakeholder expectations.
- Sales, marketing, and customer-facing professionals.
- Team members wanting stronger influence in discussions.
- Individuals advocating for ideas or initiatives.
- Anyone seeking to communicate persuasively.
Course Outline
- 5 Sections
- 0 Lessons
- 5 Days
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- Day 1: Principles of Persuasion0 Items• Introduction to persuasion psychology (Cialdini’s principles).
• Ethos, logos, and pathos in persuasive communication.
• Building trust and credibility with audiences.
• Case study: Persuasion in professional settings.
• Activity: Analyze persuasive messages. - Day 2: Building Authority & Influence0 Items• Understanding personal influence styles.
• Using confidence, clarity, and credibility.
• Establishing rapport in face-to-face and virtual settings.
• Influence through presence, tone, and language.
• Workshop: Influence style self-assessment. - Day 3: Persuasive Messaging Techniques0 Items• Structuring compelling arguments.
• Using storytelling to drive engagement.
• Presenting data and evidence effectively.
• Overcoming resistance and skepticism.
• Group activity: Create a persuasive message. - Day 4: Influencing Decisions & Behavior0 Items• Techniques to guide thinking and decision-making.
• Motivating others without authority.
• Ethical persuasion vs. manipulation.
• Applying influence in meetings and negotiations.
• Simulation: Influence a resistant stakeholder. - Day 5: Influence in Action0 Items• Delivering a persuasive presentation or pitch.
• Receiving peer and facilitator feedback.
• Identifying personal influence strengths and gaps.
• Developing an influence growth plan.
• Final reflection and certification.
Instructor
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