Introduction
AI enables businesses to personalize customer interactions, automate marketing campaigns, and analyze consumer behavior at scale. This course introduces the AI tools and techniques shaping modern marketing. Participants will learn how to segment audiences, predict customer needs, and optimize campaigns. Practical exercises reinforce understanding through real-world datasets. By the end, learners will understand how AI enhances customer engagement across industries.
Course Objectives
- Understand AI applications in marketing
- Explore customer segmentation techniques
- Apply predictive analytics for customer behavior
- Learn personalization and recommendation systems
- Optimize marketing campaigns using AI
Target Audience
- Marketing professionals
- Data analysts
- Product managers
- CX strategists
- Students in business analytics
Course Outline
- 5 Sections
- 0 Lessons
- 5 Days
Expand all sectionsCollapse all sections
- Day 1: AI in Marketing• Marketing analytics overview
• Customer journey insights
• Data sources
• AI marketing tools
• Case studies0 - Day 2: Customer Segmentation• Clustering techniques
• Behavior-based segmentation
• RFM analysis
• Persona modeling
• Hands-on: Segment a customer base0 - Day 3: Predictive Customer Analytics• Churn prediction
• Lifetime value modeling
• Response prediction
• Campaign optimization
• Hands-on: Predictive model0 - Day 4: Personalization & Recommendations• Collaborative filtering
• Content-based systems
• A/B personalization
• Ethical personalization
• Hands-on: Build a recommender0 - Day 5: Marketing Automation & Strategy• Automated campaigns
• AI chatbots
• Attribution modeling
• Future trends
• Capstone project0
Instructor
Lessons:
