Introduction
This course prepares leaders to navigate complex stakeholder networks and drive change that aligns with strategic organizational priorities.
Course Objectives
- Map and influence multi-layered stakeholder groups
- Lead structured organizational change
- Manage resistance to change
- Strengthen communication strategies
- Improve long-term adoption of change initiatives
Target Audience
This course is designed for:
- PR and communication professionals seeking to enhance their digital capabilities
- Marketing and brand managers responsible for online presence and campaigns
- Media relations and corporate communication specialists
- Entrepreneurs and business owners aiming to build a strong digital reputation
- Social media strategists and content creators
- Government, NGO, and public sector communication officers
Course Outline
- 5 Sections
- 0 Lessons
- 5 Days
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- Day 1: Stakeholder Strategy & Value Alignment• Identifying key stakeholder groups
• Mapping influence and interest
• Understanding value drivers
• Prioritizing stakeholder needs
• Case study: Stakeholder alignment challenges0 - Day 2: Engagement, Communication & Influence Techniques• Building stakeholder engagement plans
• Tailoring messages and communication styles
• Influence and persuasion models
• Building trust and transparency
• Scenario-based communication exercises0 - Day 3: Organizational Change Management Models• Lewin, ADKAR, and Kotter frameworks
• Change readiness assessments
• Designing change roadmaps
• Cultural change and leadership roles
• Case examples of major transformation initiatives0 - Day 4: Resistance Management & Change Readiness• Identifying sources of resistance
• Emotional and political barriers
• Reinforcement techniques
• Building change resilience
• Practical resistance management workshop0 - Day 5: Change Leadership Simulation Project• Real-life change management simulation
• Designing stakeholder and communication plans
• Presenting change strategies
• Peer and instructor evaluation
• Change leadership action plan0
Instructor
Lessons:
