Introduction
Sustainable marketing focuses on promoting environmentally and socially responsible practices while maintaining brand credibility and avoiding greenwashing. As consumers demand transparency, companies must communicate sustainability authentically and strategically.
This course introduces green branding principles, responsible communication strategies, and tools for building meaningful connections with conscious consumers.
Target Audience
Designed for:
- Marketing and brand managers
- Communications and PR teams
- Sustainability professionals
- Product managers and designers
- Entrepreneurs launching sustainable brands
- Researchers and students in marketing, sustainability, or communication
Course Outline
- 5 Sections
- 0 Lessons
- 5 Days
Expand all sectionsCollapse all sections
- Day 1 – Foundations of Sustainable Marketing• Principles of green marketing
• Consumer psychology
• Key trends0 - Day 2 – Tools & Frameworks• Brand positioning models
• Sustainability message mapping
• Life-cycle marketing0 - Day 3 – Applied Green Branding• Packaging and product claims
• Digital marketing for sustainability
• Case studies of ethical brands0 - Day 4 – Challenges & Risks• Greenwashing pitfalls
• Regulatory guidelines for claims
• Trust-building strategies0 - Day 5 – Brand Strategy Development• Creating sustainable brand narratives
• KPIs for marketing performance
• Final group presentation0
Instructor
Lessons:
