Introduction
Digital marketing has become a core part of how businesses reach customers, build awareness, and generate demand. Professionals across industries increasingly need a practical understanding of digital channels, content, and performance measurement. Digital Marketing Essentials is designed to provide participants with a clear introduction to the main components of digital marketing and how they support business goals. The course helps learners understand digital platforms, customer engagement, and the basics of planning and evaluating online marketing activities.
Course Objectives
- Understand the role of digital marketing in modern business
- Build awareness of key digital channels and platforms
- Learn the basics of online customer engagement
- Strengthen understanding of content, campaigns, and performance metrics
- Improve confidence in supporting digital marketing activities
- Apply digital marketing concepts in practical business contexts
Target Audience
- Beginners entering digital marketing roles
- Business professionals with limited online marketing knowledge
- Customer-facing staff supporting digital campaigns
- Supervisors involved in communication and promotion
- Entrepreneurs and small business owners growing online presence
- Non-marketing professionals seeking digital marketing awareness
Course Outline
- 5 Sections
- 0 Lessons
- 5 Days
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- Day 1: Introduction to Digital Marketing• What digital marketing is and why it matters
• Differences between digital and traditional marketing
• Overview of key digital channels and tools
• Understanding digital customer journeys
• Practical session: Identifying digital touchpoints in business0 - Day 2: Websites, Content, and Online Presence• The role of websites and landing pages
• Basics of content in digital marketing
• Creating useful and engaging online information
• Introduction to user experience and customer engagement
• Workshop: Reviewing a simple business website for effectiveness0 - Day 3: Social Media, Email, and Online Communication• Overview of social media marketing basics
• How email supports customer communication and retention
• Choosing channels based on audience and goals
• Creating consistent online messages
• Practical activity: Planning a simple digital campaign message0 - Day 4: Search, Advertising, and Measurement• Introduction to search engines and discoverability
• Basics of paid digital advertising
• Key digital metrics and performance indicators
• Using data to understand campaign results
• Case study: Evaluating a simple digital marketing campaign0 - Day 5: Applying Digital Marketing in Practice• Connecting digital activities to business goals
• Supporting planning and coordination of campaigns
• Avoiding common digital marketing mistakes
• Understanding ethics and professionalism online
• Final exercise: Creating a basic digital marketing action plan0
Instructor
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