Introduction
Demand planning ensures organizations anticipate customer needs accurately. This course explains forecasting logic, demand shaping, and collaboration techniques. Participants will understand how demand plans influence production, inventory, and customer service. Practical exercises reinforce the importance of data and cross-functional alignment.
Course Objectives
- Understand demand planning
- Apply forecasting tools
- Engage in cross-functional alignment
- Measure forecast accuracy
- Manage demand variability
Target Audience
- Demand planners
- Forecasters
- Supply planners
- Retail analysts
- Junior supply chain staff
Course Outline
- 5 Sections
- 0 Lessons
- 5 Days
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- Day 1: Demand Planning Concepts• Purpose and role
• Demand signals
• Historical data usage
• Customer behavior patterns
• Demand variability0 - Day 2: Forecasting Tools• Moving average
• Exponential smoothing
• Trend and seasonality analysis
• Collaborative forecasting
• System-based forecasting0 - Day 3: Cross-Functional Alignment• Sales collaboration
• Marketing impacts
• Operations constraints
• Inventory alignment
• Communication best practices0 - Day 4: Accuracy & Error Analysis• MAPE, MAD, MSE
• Bias measurement
• Forecast monitoring
• Exception reporting
• Root cause analysis0 - Day 5: Demand Planning Improvement• Demand shaping strategies
• Scenario planning
• Continuous improvement
• Technology enablers
• Case workshop0
Instructor
Lessons:
